Paul McCartney 'Appreciate'

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'Appreciate' is taken from Paul McCartney's 'NEW' album.

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Paul McCartney teams up with Newman the robot for his NEW video 'Appreciate' & Japanese tour dates

Introducing Newman...

Paul McCartney has collaborated with some of the biggest names in the world. In recent years his videos have featured a stellar line up of guests including Meryl Streep, Johnny Depp, Kate Moss, Jude Law, Tom Ford, Sean Penn and Natalie Portman.

Today, Paul announced his first artistic collaboration with a robot. Newman, the robot, has teamed up with Paul for his new music video for the song 'Appreciate'. 'Appreciate' is taken from Paul's latest studio album 'NEW', which was launched last year.

The video sees Newman on patrol in a museum of humans. Newman is drawn to one exhibition in particular. In a dimly lit sound studio he sees Paul McCartney sitting on a stool holding his iconic hofner bass guitar. Paul twitches making a sound on the guitar and to Newman's astonishment he starts to come to life as the song 'Appreciate' starts up. Paul comes closer to Newman staring at him through a force field that encloses him. Newman reaches through the force field and pulls Paul out of his exhibition. As the two of them move around the museum all the exhibitions start coming to life too.

Speaking about Newman Paul said: "I woke up one morning with an image in my head of me standing with a large robot. I thought it might be something that could be used for the cover of my album NEW but instead the idea turned out to be for my music video for 'Appreciate'. Together with the people who had done the puppetry for the worldwide hit War Horse we developed the robot who became Newman."

The video was premiered exclusively in Japan this week where Paul and his band will be performing to sold-out crowds in Tokyo and Osaka. Newman will also be joining Paul on this leg of his tour.

The video was directed by Andre Chocron and filmed in London. Newman was designed by Mervyn Millar and Ed Dimbleby for Significant Object Ltd

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LYRICS:

Appreciate, appreciate, appreciate
Lift up your head
And remember what your life is
Don't have to give it all away
Appreciate, appreciate, appreciate
When you're left for dead
In the middle of a crisis
You must appreciate the day
Appreciate, appreciate, appreciate

There's something there
But you're frightened to invite it
Beware of pushing it away
Appreciate, appreciate, appreciate
Show that you care
And be certain you don't fight it
You must appreciate the day
Appreciate, appreciate, appreciate

She says you don't give back what you take
She got evidence you don't appreciate her love
Oh yeah
She says it's all a show and no-go
You drop everything, give back
Reciprocate her love

Appreciate, appreciate, appreciate
Lift up your head
And remember what your life is
Don't have to give it all away
Appreciate, appreciate, appreciate
When you're left for dead
In the middle of a crisis
You must appreciate the day
Appreciate, appreciate, appreciate

She says you don't give back what you take
She got evidence you don't appreciate her love
Oh yeah
She says it's all a show and no-go
You drop everything, give back
Reciprocate her love

Appreciate, appreciate, appreciate
Appreciate, appreciate

There's something there
But you're frightened to invite it
Beware of pushing it away
Appreciate, appreciate, appreciate
Show that you care
And be certain you don't fight it
You must appreciate the day
Appreciate, appreciate, appreciate

Appreciate, appreciate, appreciate
Appreciate, appreciate, appreciate
Appreciate, appreciate, appreciate
Appreciate, appreciate, appreciate